ANSOFF'S MATRIX :

OK - so you have already explained the concept of the Ansoff's Matrix to your students.

Now get the students to consider this question on ANSOFF'S MATRIX - for a real-life demonstration of how companies might link their own corporate strategies to this concept.

CLICK here to the question on Ansoff's Matrix - from Word Wall (an excellent tutor resource - purchase recommended...)

SUGGESTIONS :

- Ask the students to offer an example of a strategy which fits in with each of the other incorrect answers - after having first identified the correct answer.

- NEXT - as a paired activity - ask the students to produce a visual presentation of recent corporate strategies for the following companies - and to offer examples of how they might fit into different elements of the Ansoff's Matrix - with your reasons :

- BEN & JERRY'S

- CARREFOUR

- SAMSUNG

- VIRGIN