RESEARCH & DEVELOPMENT / RECRUITMENT & RETENTION

Apple lose one of their leading directors working on the entry of the company into the car market, to a major future rival - Ford.

Click HERE to read the article on the latest loss to Apple's research and development into their plans to enter the automotive market.

SUGGESTIONS 

- Use the article to generate a discussion on the importance of R&D for companies involved in hi-tec industries.  Ask students to discuss if and how Apple might make a success of the car industry in the future.

- Make a list of the difficulties Apple will need to overcome if it is to prove successful in the car industry.  (Introduce the concept of arriving late to the industry - and Tesla's dominance in minds of the consumer)

- Get the students to discuss why losing a director to FORD might prove to be very costly to Apple.

- Students to list ways in which Apple might try to retain employees and to prevent competitors from snatching them up.