SOCIAL TRENDS : OPPORTUNITIES & THREATS

 

CLICK HERE to an article from The Guardian to find out how consumer buying habits linked to social concerns with the environment, social justice and animal welfare - are changing in the UK.

SUGGESTIONS :

Ask the students to list a number of different industries which are affected in some way or another with the changing pattern of consumer buying habits.

For each industry suggested - ask the students to pair up and to consider how a business in each industry selected might try to react in order to benefit in some way from the changes being seen in consumer buying habits.

The students work for a major supermarket company based in their own country.  Ask the students to detail a strategic plan for the following year - designed to improve sales - on the premise that the trends seen in the UK are similar to those in their own country (if not the UK).

 MARKETING & PEOPLE KEY TERMS

 

SPIN THE WHEEL!

CLICK HERE to test your ability to explain the meaning of key terms - linked to the Edexcel IAL and A level Unit 1 syllabus in particular...

CLICK HERE for another set of 50 Key Terms connected to Unit 1...

CLICK HERE to keep the scores up-to-date with your teams.

This free resource can be combined with a purchase of the KEY TERMS for Unit 1 of the IAL Business course.

CLICK HERE to buy the resource from Frank BIZ Resources NOW.

The RULES : 

Split the class into small teams.

Each team to get chance to spin the wheel.

The team that spins gets 2 minutes to confer a joint response to the meaning of the key term.  If the tutor deems the answer to be sufficiently accurate - 2 marks awarded.

If the answer is incorrect - the tutor will allow the following team to try to answer - no further conferring allowed.  If the answer is correct - a bonus mark is awarded.  If incorrect, all remaining teams get chance for bonus point, in order.

Select Hide for each Key Term correctly answered.

5 rounds - after which the winning team is declared the WINNER. 

TRIUMPH & NICHE MARKETING

 TRIUMPH & NICHE MARKETING

 How does Triumph succeed in ensuring that it's niche marketing strategy works, given the competition from the mass market producers of motorbikes?

CLICK HERE to read the article on how the UK-based motorbike firm aims to attract customers and to develop a deep sense of customer loyalty.

SUGGESTIONS :

Ask the class to read the article and to list the ways in which TRIUMPH attempts to ensure that their marketing strategy links in with their target audience.