TRIUMPH & NICHE MARKETING
How does Triumph succeed in ensuring that it's niche marketing strategy works, given the competition from the mass market producers of motorbikes?
CLICK HERE to read the article on how the UK-based motorbike firm aims to attract customers and to develop a deep sense of customer loyalty.
SUGGESTIONS :
Ask the class to read the article and to list the ways in which TRIUMPH attempts to ensure that their marketing strategy links in with their target audience.
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