REBRANDING :  From Facebook to META

Why has Facebook recently decided to change it's name to Meta? 

CLICK HERE to read the article which examines a number of changes to well-known company names, with a brief explanation as to the reasons behind them - and an attempt at showing whether or not they have proven to be successful or not. 

SUGGESTIONS :

- Ask students for their own reasons why Facebook has decided to rebrand itself as META.  (get students to understand some of the negative publicity surrounding Facebook - such as negative self-image and self-esteem, and issues with relation to privacy of data and the manipulation of opinions, to threats it may pose to democracic organisations).

- Students to take own notes on other examples of rebranding covered in this article - together with evidence on whether or not the rebranding has proven to be successful.

- Individual student research on companies that have been involved in rebranding in some way in recent years  (SKODA, Coca Cola, M&S, LIDL - a few more examples perhaps to consider...)  Students to show their presentations based on their research to the class.