INTERNATIONAL TRADE

Spanish Jamon Serrano has been increasing in popularity in China over recent years.  

READ the article here from theleader.info to find out more.

SUGGESTIONS :

- Ask students to identify reasons why China offers such a great opportunity for Spanish ham producers, based on the article

- Ask why the two Spanish firms Embutidos Fermin and Cinco Jotas have such a great advantage over other companies (get them to consider the importance of 'First Mover Advantage' and link this to the building up of brand recognition and brand loyalty in new markets...)

- Consider how Chinese barriers to trade have previously hindered Spanish ham sales in China - what they were and how important it is that these barriers have been removed.

- Ask students to consider how prices for Jamon Serrano in Spain might be likely to be affected by such a big increase in demand for the product in China in recent years.  (students need to think about how changes to demand and supply affect prices here...)

READ the article here to find out more about how Chinese demand may affect prices in Spain. (article taken from - theolivepress.es)